WIOSNA – Polish Spring Festival: A Contemporary Reimagining of Tradition
The WIOSNA Polish Spring Festival approached me to revitalize their brand, seeking a visual identity that honors authentic Polish traditions while appealing to the diverse, multicultural community in Australia.
I developed a fresh, vibrant identity that seamlessly blends traditional Polish floral motifs with a modern, dynamic design. This new visual language was designed to be versatile, ensuring it could be applied effectively across multiple platforms, from digital media to print marketing.
The rebranding brought new energy to the festival, leading to record-breaking attendance. The event came alive with vibrant colors, offering a rich cultural experience featuring art, craft, music, dance, workshops, and authentic Polish cuisine, all infused with a welcoming, inclusive spirit.
